This Saturday is the Shop Small day which is a new tag line for buying local and supporting the small businesses in your area ... good advice for those of us that will be spending money on the holidays. Buying local not only helps the business owners that have taken a chance and opened or continued in business during an economic crisis but it helps you too!
Let's compare ...oh I don't know, maybe ... a local insurance agent with an e-agent. The product seems to be the same, I mean it covers you in case of an accident and as long as you have selected the right coverage online you are okay if you have a wreck.
And let's suppose that you can put up with out of town claims service and email customer service ... let's say you are SURE that the coverage you have is right for you then still you need to consider a few things.
One ... the local agent will be spending the commission he earns from your policy at the restaurant that employs your cousin not the noodle joint in down town Mumbi (India) that an e-agent might be. He'll attend the local concert, high school play, and basket ball game ... buying a ticket and advertising in the program to support the youth of your area. Not attending the local Hindu festival and supporting a community on the other side of the planet.
Far more than the product it is the intent of the business person that should be important to you ... as the consumer your dollar is your vote. Do you vote for India's success, Europe's children, or South America's Internet mogul? No ... of course you don't want to vote for those far flung places and their success, you want your children and your community to succeed and to do that you need to weigh the benefit of your 10 cent savings against the the need to build your local economy.
Small and local businesses employ 1/2 of all Americans (including you or your cousin), they are the true engines of our future success and they care about the children of the community. So after you work the big box stores for their best Black Friday deals, stop by a local merchant and spend a few dollars with them, together we can vote for a strong local economy and community.
Peace on this Thanksgiving Day!!!
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