Who will win the Super Bowl?

As one of the biggest sporting events in the world the Super Bowl gets a lot of attention every year.  Both teams get bragging rights for having just made it to the game and the winning team gets one of the most elite pieces of jewelry on the planet.

But who is the real winner on game day?  yep you guessed it ... the advertisers.  In fact I watched a TV show yesterday evening dedicated to the top 10 best Super Bowl commercials of all time, and yes it is an annual show.  Part of the draw is that it is such a shared event that people want to talk about every aspect of it, which includes rehashing the best and worst commercials.

This year ... my company, Indiana Farm Bureau Insurance (the official corporate sponsor of the Indianapolis Colts) will air it's new commercials for all the world to see (well at least in Indiana) and I don't think you'll be disappointed.  It's not like we're going to tackle Betty White or have a bunch of models mud wrestling but we think they are pretty cool.  Just ask yourself, do I know for sure my insurance covers what I need?  No matter who you're with, know what you have!  You shouldn't have to knock on wood every time you think about your coverage.

So enjoy the game (and our cool new commercials) and after it's over check out our new micro site

J